CONTENT WRITING

Post oleh : AHMAD ULIL ABSHOR | Rilis : September 11, 2023 | Series :

HOW TO IMPROVE YOUR WRITING

 


Content writing is the process of creating written material for various digital and print platforms to convey information, engage an audience and achieve specific communication goals. Content writers produce text-based content that can take many forms, including articles, blog posts, social media updates, product descriptions, web pages and more. The primary purpose of content writing is to provide valuable and relevant information to a target audience, whether for educational, entertainment, informational or promotional purposes.

Content writing involves great skill, writing good content is an art. A content should be current, informative and relevant to attract visitors. Creativity in writing is the key, here is the description:

CREATIVITY

1. Blogging 

  • Creative in beginning "engaging" rather than boring
  • Keeping it "interactive"
  • Unique/fresh Vs Ordinary 

2. Brochures 

  • Be "object Oriented" than language oriented
  • Understand the content of language
  • Check tonality -formal/informal
  • play in language

Types of Content Writing

  1. Blog: these are articles published on websites, often in a casual, conversational style. They can cover a wide range of topics and are often used for information and marketing purposes.
  2. Yourself  Article: similar to blog posts, articles are longer pieces of content that can explore a topic in more depth. They are often used for educational, informational or journalistic purposes.
  3. Sales Copy: sales copy, also known as sales copywriting or simply copy, is a form of written content specifically designed to persuade, inform or engage readers with the aim of promoting a product, service or idea and ultimately persuading them to take a desired action, usually a purchase.
  4. Information of Products/Services: to promote a product or service
The things you need to pay attention to when writing
1. Put the conclusion at the beginning: Think of an inverted pyramid as you write.
2. Get to the point in the first paragraph, then end it.
3. Use clear and precise sentences

Things you need to do before publishing your content

Proofreading and editing:

- Check for spelling, grammar and punctuation errors.
- Ensure correct sentence structure and clarity.
- Check for consistency of style and tone throughout the content.

Read your content: To ensure the quality, accuracy and effectiveness of your content, it's important to read and review it carefully before publishing.

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